African Design at the 2010 Design Indaba
As the final curtain drawed on the this years Cape Town Fashion Week, I was yet again amazed at the talent us as Africans, and more over South Africans have to offer.
The fashion show presentation brought to you by Arise Fashion as well as Mac Cosmetics and DSTV, included designers such as Stiaan Louw, David Tlale, Sin, Craig Native and I love Leroy to name a few.
I was thorougly impressed with Sarah Webber’s line- I love Leroy and after the show rushed out to her stand at the Design Indaba to get my hands on one of her intricate and feminine designs only to be met by a stream of like minded individuals that had the same idea. Absoloutely gutted that I couldnt succeed in pressing passed the rest of the fashionistas I immediately went online in search for my own creation by this talented designer.
a Little bit more about the designer:
Sarah Webber was nominated as a semi-finalist in the 2005 Nederburg Young Artist Awards soon after launching her label. Marie Claire included her on its 2007 Top Ten Emerging Designers list and she also earned a nomination in the Emerging Designer category at the 2008 Cape Town Fashion Awards. Sarah has previously collaborated with Levi Strauss for the Mixed Tape Fashion Show and also showcased her designs at the 2008 Design Indaba with another showcase at this years event.
Some of the retail outlets you can find her work in are: The Space – Johannesburg, Durban, Cape Town
MeMeMe – Cape Town, Blackbeard and Dare – Kalk Bay, Stellenbosch, Calyx – Port Elizabeth, Tziporah – Plettenberg bay,The Chocolate Box – Switzerland.
Boy meets girl goes feminine were the main theme coming across in Sarah’s collection with an array of beautifull soft flowy chiffons, vintage laces as well as detail to make any pattern makers head spin.
But what I really enjoyed about the show is the juxtapositioning between hard and soft lines. Some of the looks being quite androgynous but always with a slight feminine touch. This is definitely a fashion line I can see on street. Impecaply created with quality fabrics, wearable and beautifull.
This is one designer I would love to see more of, and by the interest her stand created at the C.T 2010 Design Indaba I was not the only one with those sentiments.
To see other designers such as Sarah’s Collection be sure to check out Africhic a platform and online store for purely African designers, there you will find a up to date blog on the latest fashion news, as well as trendbooks- to make the search easier, and for your convenience even an online store. This is truly a great African fashion site, so make sure you start ordering your favourite looks, and lets support African Design.